Your coffee bag’s various components may hold the key to drawing a customer’s attention.
It might be the style, color scheme, or shape. The name of your coffee is probably a good guess.
The decision of a customer to purchase a coffee can be significantly influenced by the name given to it. Since coffee is a food item, most customers will select the flavor that most appeals to their taste buds.
Many roasters struggle with the choice of whether to experiment with exciting coffee varietals or simply roast for local demand. No entanto, if they give their coffees intriguing names, they might be able to accomplish both.
Why do coffee roasters give their beans names?
In order to differentiate themselves from other roasters in the speciality market, many seek to give their coffees distinctive names.
It’s critical to keep in mind that a consumer’s image of your brand may be influenced by the name you give your coffee. Além disso, the name should accurately describe what is contained in the bag.
When it comes to the range of options, coffee is a very special beverage. Like wine, many customers desire a particular experience.
Por exemplo, they can be seeking a calming cup with chocolate undertones or an enticing bright citrus brew.
What themes recur most frequently in specialty coffee names?
Muitos torrefadores optam por manter temas que já são populares no setor ao nomear o café..
Sazonalidade e ocasiões como Natal e Páscoa são um desses temas. Os cafés com nomes de estações são uma moda de longa data iniciada pela gigante multinacional do café Starbucks.
Devido ao seu sucesso, muitos outros fabricantes de café adotaram agora uma estratégia semelhante.
Starbucks’ recognizable Christmas Blend shines out in its distinctive red bag and is a staple during the holiday season.
A nomeação de misturas de café com nomes de doces populares ou delícias doces é um motivo recorrente.
To make the coffee more approachable and recognizable, these frequently incorporate flavor characteristics that buyers might discover in the beverage.
Por exemplo, Square Mile Coffee tem sua mistura distinta de Sweetshop, enquanto o Tribe Coffee na África do Sul tem sua conhecida mistura de Chocolate Block.
One such subject is seasonality and holidays like Christmas and Easter. Starbucks, the worldwide coffee juggernaut, initiated a long-running trend of giving coffees seasonal names.
Many other coffee producers have now adopted a similar approach as a result of its success.
Starbucks’ well-known Christmas Blend is a seasonal favorite and stands out in its unique red bag.
A common theme is the naming of coffee blends after well-known candies or sweet treats.
These usually include flavor elements that consumers might experience in the beverage in order to make the coffee more approachable and recognized.
Por exemplo, Tribe Coffee in South Africa has its well-known Chocolate Block blend, while Square Mile Coffee has its distinctive Sweetshop blend.
Coisas para pensar ao nomear café
O nome que você dá ao seu café pode influenciar as vendas e o reconhecimento da marca.
Antes de publicar o nome do seu café, há algumas coisas em que pensar, regardless of whether you choose to name it after a dessert, uma temporada, ou um feriado.
Seja consistente.
The marketing materials you use and all of your products should maintain the same brand identity. Se está focado em um assunto, como pudins ou sobremesas, ou sua própria marca, it is an important part of communicating your company’s ethos, visão, and mission.
A familiaridade do consumidor é facilitada por marcas e embalagens de café consistentes, o que aumenta a probabilidade de repetir negócios.
Conte a história que tem significado para você.
O nome do café deve refletir o compromisso da sua empresa com a transparência e com o café obtido de forma sustentável.
Um cliente pode perguntar sobre a história de seu café favorito se o nome realmente despertar seu interesse.
Uma alternativa é ter sacos de café impressos especificamente para você, cada um com uma narrativa sobre o produtor. Isso pode aumentar a conscientização do cliente sobre o caminho que o café percorre da semente até a xícara e tornar seus sacos de café mais atraentes.
Quando se trata de embalagens de café, CYANPAK offers a variety of 100% recyclable choices that can be personalized to reflect the distinctive name of your coffees.
Roasters have a variety of options, all of which reduce waste and support a circular economy, including renewable materials like Kraft paper, papel de arroz, and multi-layer LDPE packaging with an eco-friendly PLA lining.
Além disso, by enabling them to create their own coffee bags, we give our roasters total control over the design process.
You can work with our design team to create the ideal coffee packaging.
Adicionalmente, with a quick turnaround time of 40 hours and 24-hour shipping time, we can custom-print coffee bags using cutting-edge digital printing technology.
Micro-roasters may also take advantage of CYANPAK’s low minimum order quantities (MOQS).
Além disso, CYANPAK provides low minimum order quantities (MOQS) to micro-roasters who want to maintain flexibility while showcasing their brand identity and environmental commitment.
